The prominent street and skatewear brand Alife was founded in New York in 1999 by four friends. One of the main reasons for their collaboration was to "fill a creative void in New York" and share their creative lifestyle with a wider audience. With their innovative designs and trend-setting products, Alife developed into an internationally renowned brand and boutique for streetwear. The name of the brand originated from the idea of bringing a lifeless object to life or adding hype to a product. Alife has also worked with other brands such as Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Mitchell&Ness, Dickies, Kangol and others.
The prominent street and skatewear brand Alife was founded in New York in 1999 by four friends. One of the main reasons for their collaboration was to "fill a creative void in New York" and share their creative lifestyle with a wider audience. With their innovative designs and trend-setting products, Alife developed into an internationally renowned brand and boutique for streetwear. The name of the brand originated from the idea of bringing a lifeless object to life or adding hype to a product. Alife has also worked with other brands such as Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Mitchell&Ness, Dickies, Kangol and others.
