Originally developed as an invention for American workers, Levi's quickly became a classic. Worn and appreciated by miners, cowboys, rebels, rock stars, presidents, as well as normal men and women. Functional clothing was no longer just worn at work, Levi's is much more. Levi's clothing is a lifestyle and a way of expressing oneself. It shows the traces of life, the shape of one's own body, memories of adventures experienced. Levi Strauss & Co is one of the largest clothing manufacturers and world market leader in jeans.
Originally developed as an invention for American workers, Levi's quickly became a classic. Worn and appreciated by miners, cowboys, rebels, rock stars, presidents, as well as normal men and women. Functional clothing was no longer just worn at work, Levi's is much more. Levi's clothing is a lifestyle and a way of expressing oneself. It shows the traces of life, the shape of one's own body, memories of adventures experienced. Levi Strauss & Co is one of the largest clothing manufacturers and world market leader in jeans.
